Wednesday, October 6, 2010

Are You Waiting For An SA2010 Helmet?

The latest SA2010 certification from Snell will be the 5th certification change that OG Racing has had the "honor" of handling. Once every five years, we get the privilege of getting rid of perfectly good helmets from our shelves and ordering tens of thousands of dollars of new helmets with the freshest Snell rating. This must be what grocery stores go through on a daily basis in the produce department!

This being the fifth time we've done this, we're once again visiting the question of "Do I need the newest rating?" Beyond the need to purchase the latest and greatest helmet safety standard - a need that I can't personally argue with as we (OG Racing) understand the need for the best in safety gear - lets examine the well known facts regarding the newest certification and what it means to the customer.

In speaking with most customers, there is only one real line of reasoning in a helmet purchase - buying an SA2010 helmet most likely guarantees the ability to keep and use that helmet through 2020. This is in contrast to purchasing an SA2005 helmet that can only be used through 2015.

True, from a financial standpoint, this makes some sense. The user only needs to buy ONE helmet in the 10 year period, whereas an SA2005 purchaser would have to buy TWO helmets to get through 2020. But let's examine this a little closer, using the Bell BR1 Helmet as an example. The SA2010 BR1 (arriving any day now) will cost $439.95. Right now, the SA2005 BR1 is on sale for $269.00. We can assume that in 2015, the SA2010 BR1 will go on sale for about $279.00 when using the same markdowns. So, buying ONE SA2010 helmet to use for 10 years will cost $439.95 VS buying TWO helmets for the same 10 year period at $548.00. A savings of $108.05 by purchasing the latest rating and using it for 10 years.

(Before I go any further, I'll take a quick perspective from a business standpoint, since yes, we are here to sell helmets. From a profit standpoint, I would much rather sell you, the customer, an SA2010 helmet at full-price, then an SA2005 helmet at a steep discount. There - I said it.)

Now for the safety argument: A racing helmet is composed of a hard shell covering an interior lined with padding. Both are fiberglass/kevlar/carbon, or some composite form of it. Over time, this will deteriorate in strength - this deterioration is multiplied by dirt and the surrounding environment (extreme heat/cold, sunlight, moisture, etc.) The helmet is actually becoming weaker, a fact that cannot be avoided unless you wrap it up in a bag and never use it! This is one of the reasons for the dreaded Snell expiration - although a 10+ year old helmet may still look like a helmet, there is no way to prove it is still as strong as a helmet should be.

Beyond the safety of the helmet, my favorite argument lies in 2 of the words in the above paragraph - dirt and moisture. As we all know, a helmet is near impossible to clean. You can't throw it in the wash, and most don't come with removable lining. Even if it were easy to clean, I know first-hand most of us don't do so! We take our wet, soggy helmets and throw them into a bag in the back corner of the garage/trailer as soon as we finished with our mid-July event. You know that helmet stink? Or the greasy, dirty feeling you get from handling your helmet? Yep - that's most likely mold. And bacteria. And plain, old sweat.

I personally have an SA2000 helmet in my closet I'll be getting rid of in the near future. I would still wear it - it's an open-face Bell Mag 4 that I used maybe once or twice a year for autocross. In my opinion, it's still very clean and looks nearly new. Similarly, if you're only attending a few events a year, and keep very good care of your stuff, I would say that there is no reason NOT to buy an SA2010 this year and use it until 2020 (and save some money in the process by using the One-Helmet/10-Year plan).

BUT - if you're at the track every other weekend and after a few years your new helmet now has legs - you know who you are (I've probably had to install Hans Anchors into your helmet - we keep hand sanitizer and latex gloves around for that very purpose) think about the other option. For an additional $100 every 10 years (through the Two-Helmet/10-Year plan), you only have to breathe your own funk for HALF as long!

Do what you will - we have lots of SA2005 helmets on sale, and the sale-prices will only get lower as time goes on. We'll also be getting SA2010 helmets within the next few days beginning with the new Bell line. I'll just leave you with one last thought - I don't own a single pair of underwear that's even close to 10 years old...and I don't wear underwear on my head (do you?)

5 comments:

Anonymous said...

What physical/safety changes were made between the 2005 and 2010 models. If the new helmets are "better", that would make a difference in my mind.

Anonymous said...

One problem with the two helmet deal is that when the helmet sales arrive, the predominant size is XS. This was the case with the recent sale of 2005 models. Unfortunately, my head is not XS, nor are any of my friends who were also checking out the sale. By the time the helmets drop in price there are no Large ones to be found.

stevewu88@gmail.com said...

Which helmets are you looking for? For instance, one of the better deals we have right now is for the HJC AR10 - and we have x11 remaining in Large! Even the Bell BR-1, at over $100 off, we have quite a few Large and XL sizes, and in the popular Bell M4, the only size we're missing is Large. Unfortunately for us (and fortunately for our customers) we keep stocking all of our helmets all the way up to a month or 2 before the rating change. This typically leaves us with quite an inventory when the new rating begins to arrive.

stevewu88@gmail.com said...

[quote]What physical/safety changes were made between the 2005 and 2010 models. If the new helmets are "better", that would make a difference in my mind.[/quote]

That's a good and valid point - I'll go over rating changes in a future article. Stay tuned!

Steve Frank, Apex Designs said...

Interesting (and honest) perspective from a retailer's point of view. I do however, disagree with the statement that older helmets cannot be proven to be as strong as a new one. To the contrary, old helmets COULD be subjected to the same tests that new helmets undergo, but its very unlikely that any manufacturer would publish the results of those tests. Published a blog on this ourselves from a racer's standpoint.

http://apexdesignsblog.blogspot.com/2010/07/snell-rating-of-helmets-why.html